So is your coaching business fit for the future?

Research has shown that the demand for coaching in every industry is increasing. As more business owners recognise the value of coaching in the success of its organisation, many are investing in development training not only for themselves but for employees at all levels.

However, with most things, as demand has gone up, so has the number of coaching businesses increased. So how can you ensure your coaching business is fit for the future?

Stand out from the crowd

As competition increases, you need to make sure that you’re the one being seen and for the right reasons. It may be that you find a niche audience or just simply by ensuring you’re delivering the results that really matter to your clients.

Utilise technology

As we see generational shifts, there is more emphasis put on virtual communication methods and people wanting on-demand answers. Waiting for a 1-2-1 appointment in a few weeks’ time just isn’t going to cut it anymore. Using virtual delivery such as webinars, video conferencing and coaching apps will become the primary method of coaching.

It’s also expected that this will become the preferred method of delivery by many businesses who will be looking at ways to reduce costs and manage time more effectively.

Where you market yourself is vital

In recent years, we’ve seen a huge shift in how people source their suppliers and how we now find a coach is no exception. Many are now turning to social media to source ‘superstar coaches’ or industry influencers.

Social media allows for strategic messaging, building stronger relationships with your audience, and on-demand reviews. Creating a strong social media strategy will be key to securing future success.

Find your specialism

With more coaches available, knowing your specialism is going to help you sell your services to your clients. Those looking for coaching are going to be getting really specific with their searches. Instead of looking for ‘business coach’, they are likely to be looking for someone who has real experience with the issue they’re looking for coaching on. For example, ‘coaches for young female leader in engineering’.

Clearly, as the coaching business gains more popularity and demand continues to increase, the opportunities for coaches is enormous. However, it will be more important than ever to ensure your business is fit to compete.

If you would like to discuss how to get your coaching business fit for the future, get in touch on 07977 640119 for a chat or email emma@theumbrellatree.co.uk.